Koleston Perfect

Color Xpress

Illumina Color

Color Touch

Shinefinity

Color Fresh

Color Fresh Create

Color Fresh Masks

Perfecton

Blondor

BlondorPlex Cream Toners

Magma

Color Renew

Colour

Ultimate Repair

Ultimate Smooth

ColorMotion+

Fusion

Elements

Oil Reflections

Nutricurls

Service Color

INVIGO Color Brilliance

INVIGO Nutri Enrich

INVIGO Balance

INVIGO Blonde Recharge

INVIGO Volume

Shop All INVIGO

Care

EIMI Hairspray

EIMI Shine

EIMI Smooth

EIMI Texture

EIMI Volume

EIMI Nutricurls

Shop All EIMI

Styling

Wellaplex

Developers

hide

PRO+ Smoothfiller

Perm & Straightening

Accessories and Equipment

Others

Wella Professionals

DISCOVER NOW

Demi- permanent smooth treatment

NEW! Smoothfiller Service

Balance

Color Save

LuxeBlond

Extra

LuxeOil

Hydrate

Purify

Repair

Smoothen

Solar

Volumize

System Professional

DISCOVER MORE

Cutting-edge science

Silver Blonde

Clear Scalp

SP Classic

SHOP NOW

SP Classic LuxeOil

Best Seller

System 1

System 2

System 3

System 4

Litre Duos

Systems

Intensive

Expert

Scalp

display

Nioxin

For thinning hair

Demi-Permanent

Semi-Permanent

Permanent

Non-Permanent

Developer

Bleach

Hair Colour

Rinse Off

Shampoo

Dry Shampoo

Leave-In Treatments

Hair Care Sets

Hair Care

Mousse

Lotion

Hairspray

Cream

Hair Styling

Demi-Smoothing

Neutralizer

Hair Texture

Color

Care & Styling

Textile

Materials

Accessories

Wellaplex No. 1 Bond Maker 500ml

Wellaplex No. 1 Bond Maker 500ml Number 1 Bond Maker helps to reconstruct inner hair bonds during lightening or colour service.It has a unique ph of 9, matching perfectly the ph of Wella Lightening & Coluor products, enabling optimal lift and penetration of dye molecules while reconstructing bonds simultaneously.Optimal ph for perfect colour development and stronger hair evertytime you colour or lighten

Wellaplex No. 2 Bond Stabilizer 500ml

Wellaplex No. 2 Bond Stabilizer 500ml Number 2 Bond Stabilizer further strengthens the hair bonds and rebalances the ph factor.Optimal ph for perfect colour development and stronger hair evertytime you colour or lighten

Wellaplex No. 3 Hair Stabilizer 100ml

Wellaplex No. 3 Hair Stabilizer 100ml Number 3 Hair Stabilizer is a weekly home treatment to keep your hair strong, smooth and soft, till the next Wellaplex bond-builder treatment in-salon.To be used at-home following a Wellaplex in-salon service

Wellaplex Salon Kit 

Wellaplex Salon Kit Number 1 Bond maker and Number 2 Bond stabilizer travel kit.Discover our exclusive* technology with the opti ph system that helps reconstruct inner hair bonds (structure) for stronger hair during /after lightening and Colour Services whilst ensuring perfect lifting & colour results.Number 1 Bond maker helps to reconstruct inner hair bonds during lightening or Colour Service.It has a unique ph of 9, matching perfectly the ph of Wella Lightening & Colour products, enabling optimal lift and penetration of dye molecules while reconstructing bonds simultaneously.Number 2 Bond Stabilizer further strengthens the hair bonds and rebalances the ph factor.Reconstruct hair bonds for stronger hair.Unique ph for optimal penetration of lightening & dye molecules.Perfect lift and colour development.Hair feels healthier, more manageable.The only product recommended for use with Wella Color and Lightening.Optimal ph for perfect colour development and stronger hair evertytime you colur or lighten

Color Touch Emulsion 1.9% 1000ml

Color Touch Emulsion 1.9% 1000ml Color Touch is perfect for trendy clients who want to change their tone more regularly.+80 vibrant shades, fully intermixable.Vibrant colour results beautifully fade over 28 washes.Up to 70% grey coverage with a soft regrowth.Bottle and brush & bowl optimised applications that don't need babysitting.No drip formula for an ultra-precise application.For use with Color Touch Emulsion.

Color Touch Emulsion 4% 1000ml

Color Touch Emulsion 4% 1000ml Color Touch is perfect for trendy clients who want to change their tone more regularly.+80 vibrant shades, fully intermixable.Vibrant colour results beautifully fade over 28 washes.Up to 70% grey coverage with a soft regrowth.Bottle and brush & bowl optimised applications that don't need babysitting.No drip formula for an ultra-precise application.For use with Color Touch Emulsion.

Welloxon Perfect 1.9% 6 Volume Creme Developer 1000ml

Welloxon Perfect 1.9% 6 Volume Creme Developer 1000ml Has been specifically formulated to create the most accurate and outstanding colour results.It's creamy and smooth cosistency allows fast mixing, easy and precise application

Welloxon Perfect 4% 13 Volume Creme Developer 1000ml

Welloxon Perfect 4% 13 Volume Creme Developer 1000ml Has been specifically formulated to create the most accurate and outstanding colour results.It's creamy and smooth cosistency allows fast mixing, easy and precise application

Welloxon Perfect 6% 20 Volume Creme Developer 1000ml

Welloxon Perfect 6% 20 Volume Creme Developer 1000ml Has been specifically formulated to create the most accurate and outstanding colour results.It's creamy and smooth cosistency allows fast mixing, easy and precise application

Welloxon Perfect 9% 30 Volume Creme Developer 1000ml

Welloxon Perfect 9% 30 Volume Creme Developer 1000ml Has been specifically formulated to create the most accurate and outstanding colour results.It's creamy and smooth cosistency allows fast mixing, easy and precise application

Welloxon Perfect 12% 40 Volume Creme Developer 1000ml

Welloxon Perfect 12% 40 Volume Creme Developer 1000ml Has been specifically formulated to create the most accurate and outstanding colour results.It's creamy and smooth cosistency allows fast mixing, easy and precise application

Shinefinity Activator - Brush & Bowl 2% 60ml

Shinefinity Activator - Brush & Bowl 2% 60ml Activator with brush and bowl, designed to be mixed with our zero lift glazes.It contains a specifically formulated ph buffer system that controls the ph throughout the colouring process.This 60ml kit is perfect for melts and technique work designed for precision

Shinefinity Activator - Brush & Bowl 2% 1000ml

Shinefinity Activator - Brush & Bowl 2% 1000ml Activator with brush and bowl, designed to be mixed with our zero lift glazes.It contains a specifically formulated ph buffer system that controls the ph throughout the colouring process.This 60ml kit is perfect for melts and technique work designed for precision

Shinefinity Activator - Bottle 2% 60ml

Shinefinity Activator - Bottle 2% 60ml Activator with bottle, designed to be mixed with our zero lift glazes.It contains a specifically formulated ph buffer system that controls the ph throughout the colouring process.This 60ml kit is ideal for home application, designed for speed and ease of use

Shinefinity Activator - Bottle 2% 1000ml

Shinefinity Activator - Bottle 2% 1000ml Activator with bottle, designed to be mixed with our zero lift glazes.It contains a specifically formulated ph buffer system that controls the ph throughout the colouring process.This 60ml kit is ideal for home application, designed for speed and ease of use

Smoothfiller 200ml

Smoothfiller 200ml Demi-permanent smoothing treatment to smooth, fill and restructure hair.Offer your clients Smoothfiller service resulting smoother hair, anti-frizz effect, easier and faster styling.Ideal for clients who have naturally frizzy hair, prone to humidity effects.The effect lasts up to three months, and fades without visible regrowth.In-salon exclusive, for professional use only.

Smoothfiller 500ml

Smoothfiller 500ml Demi-permanent smoothing treatment to smooth, fill and restructure hair.Offer your clients Smoothfiller service resulting smoother hair, anti-frizz effect, easier and faster styling.Ideal for clients who have naturally frizzy hair, prone to humidity effects.The effect lasts up to three months, and fades without visible regrowth.In-salon exclusive, for professional use only.

Smoothfiller Brush

Smoothfiller Brush Large brush with a comb. For fast & even product application on hair.Optimal size to apply Smoothfiller on hair.

Smoothfiller Spatula

Smoothfiller Spatula Treatment spatula for clean & precise product dosing.

Smoothfiller Flat Iron

Smoothfiller Flat Iron Its consistent, optimal heat and smooth floating plates glide effortlessly through the hair, delivering smooth, frizz‑free results.

Wellastore App

Find all our resources for hair professionals from education, events, content and more