True-to-tone no matter the hair condition thanks to built-in Metal Purifier.
Vegan with up to 85% naturally derived ingredients* includes water and ingredients made from natural ingredients. See https://www.wella.com/professional/en-US/natural-formula for details.
Gentle, ammonia-free*, mineral oil-free and silicones-free *excluding Color Touch Plus which is low-ammonia.
Up to 70%grey coverage* with soft regrowth *with Color Touch Plus.
Enables quick transformations with rich, intense color results with precise application using brush & bowl or bottle thanks to its no-drip formula.